When Jerry (Jack Black) attempts to "sabotage" the local power plant, but is instead electrocuted and magnetized, it seemed like the end of the road for an already fledgling video store when, after his debacle, he accidentally erases all the tapes. However, in an attempt to please what few customers "Be Kind Rewind" still has, Jerry convinces his more sensible buddy Mike (Mos Def) that they should remake the store's inventory of movies themselves.
Someway, somehow, their new video movement catches on with the locals and, much to store owner Elroy Fletcher's (Danny Glover) surprise, his tiny video store - shrugged off as a slum building by the city and scheduled to be demolished- has a chance to save itself.
I won't give away any more of the plot in case you haven't seen it, but if indeed you haven't, I would recommend doing so. Even if you have watched it, I think it's time to watch it again.
Sweded!
Rating: 7/10
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